The course is aimed at instilling a good understanding of how to provide a world class welcome to visitors from key international markets.

The one-day course brings you inspiring presentation by our experienced facilitators, valuable tips and the opportunity for group discussion and individual action planning.

Welcome International covers:

  1. Introduction
    • The importance of overseas visitors to the tourism industry
  1. The international tourism industry
    • Key factors influencing international tourism to the UK
    • Where overseas visitors to the UK come from
    • The Olympics: Hosting the world in 2012
    • World Heritage Sites in England
  1. Welcoming the world
    • Visitors from Europe –key facts
    • Visitors from North and South America – key facts
    • Visitors from Africa – key facts
    • Visitors from Asia – key facts
    • Visitors from Australasia – key facts
    • Travelling to the UK and key information about routes
  1. Winning words
    • Who speaks what language
    • Greeting overseas visitors – tips and guidelines
    • Giving directions – tips and guidelines
    • How to improve your language skills
  1. Effective communication
    • Communicating effectively through vocal communication
    • Communicating effectively through body language
    • Communicating with overseas visitors – practical guidelines
    • Face-to- face communication – tips
    • Resolving difficult situations
  1. Identifying cultural expectations
    • What is culture?
    • Cultural awareness
    • World religions
    • Meeting the needs of all UK residents
    • Working in a diverse team, including people from overseas
  1. Providing world- class service
    • Providing practical assistance (eg directions, money, driving, measurements, emergencies, international communications)
    • International business visitors
    • Students in the UK
    • Hosting an international group
    • Attracting more overseas visitors
  1. Action plan
    • Devising an individual action plan
  1. Assessment activity
  1. Country factfiles
    • Key facts about the country and expectations of visitors
      • Australia
      • Austria
      • Belgium
      • Canada
      • China
      • Czech Republic
      • Denmark, Finland, Norway, Sweden
      • France
      • Germany
      • India
      • Italy
      • Japan
      • Republic of Korea
      • The Middle East
      • The Netherlands
      • Poland
      • Russian Federation
      • South Africa
      • Spain
      • Switzerland
      • Thailand
      • USA